https://www.crystalszabo.com/work daily 1.0 2024-05-31 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597545522802-BCBCP0JUDON26T58ZMJR/prsa-desktop.png Crystal Szabo Website redesign https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597598472282-XGO4OQAZAKVTFCWYRA9V/Email+newsletter+crystal+szabo.png Crystal Szabo Newsletter redesign https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597596935441-I82FCZWS0KDI1XQKWC07/user-testing.png Crystal Szabo Tree test (information architecture) https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597627272647-NVWFVVUN55OUIYHV5ONA/404-redesign.jpg Crystal Szabo Page layout redesign (custom form) https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597617693313-MVSW7RFNHCQVQ5MMPCFD/Screen+Shot+2020-08-16+at+6.40.47+PM.png Crystal Szabo Photography & watercolor https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597629084475-3QDC5IEYSZUQFK3I166Y/climate-site.jpg Crystal Szabo Website and content design https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/f95a357b-4cac-46a8-aa0c-225602929cc1/book+design.png Crystal Szabo Activity and notebook design https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/5c760806-c488-4fdc-9386-bbad8bcbaa88/Screen+Shot+2024-02-15+at+9.40.26+AM.png Crystal Szabo Password protected portfolio https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/f583226e-e5a6-43fb-a3fc-58178ea5a264/Untitled+design+%281%29.png Crystal Szabo Children's books (coming soon) https://www.crystalszabo.com/contact daily 0.75 2023-01-08 https://www.crystalszabo.com/about daily 0.75 2024-10-28 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/8f34bb3f-299d-4eb5-a199-a882ce155a1a/IMG_2344.JPG About - I'm Crystal Szabo, a Senior Content Strategist at Google based in New York City with over 10 years of experience. My work involves designing and optimizing content strategies to provide exceptional user experiences and help organizations achieve their goals. In my free time, you can find me spending time with my husband and daughter, painting, and writing. https://www.crystalszabo.com/prsaredesign daily 0.75 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597543710058-7UUBQUNHVFM4CAX95Y8W/homepage-mosaic.jpg prsa-redesign - The homepage mosaic is a way for prospective members to get to know the heart of PRSA - its members. The mosaic features professional and student members at Chapter networking events, professional development programs, and other PRSA events. Every time a user visits the homepage, the images will be refreshed, so they can meet new members. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597595362788-ZPCRRTTZ6JF0GODO21EC/mobile.png prsa-redesign - Mobile accessibility The new PRSA site uses responsive design to ensure that all web pages and templates can be easily read on smartphones, and other devices. All copy has been crafted and organized in a way that is easy to consume on these devices. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597541268033-WM14NGDA9VWI6ES9AEYC/Screen+Shot+2020-08-15+at+8.50.11+PM.png prsa-redesign - Simplified homepage Most of the site visitors were unfamiliar with PRSA and were just learning about the association. That's why I focused on delivering a highly visual story of PRSA's mission and key values to introduce people to the organization. The new homepage welcomes prospects to the membership experience with: Images of real members to make them feel welcome and included An explanation of PRSA's mission and goals Calls to action to help guide users to the next step Simplified navigation A clean aesthetic with high-contrast colors. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597595465834-CSU34B5ZQYH74ZSANTTK/search-results+.png prsa-redesign - Taxonomy and search To improve search functionality, I implemented a faceted search and an organizational taxonomy. All content, events, programs, and products were classified according to a unified structure. Search results are categorized, allowing users to refine their search by topic and type (e.g. documents, events, professional development, articles). This new classification system helps PRSA identify and present the information that their visitors are most interested in seeing. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597709450185-70WCY0FU53D802LFQOGP/testimonial.jpg prsa-redesign - “Loving the new PRSA website. I’m so glad..for the heads up or I would’ve fallen out of my chair this morning.” — Christie Silverstein https://www.crystalszabo.com/photography daily 0.75 2024-10-02 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620658795-PR32LV6DY5TXHW5YA915/soho.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/4866dbc8-828d-44f1-8598-6f94770dc2c1/mushroom+house.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620650086-8RRD9W53W4ZTUSZV3E8Y/cleveland.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/055f0b04-7b8c-47a4-a24e-fd8aaa7f5f05/bee.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620646906-I3H1YREYR25NF3VIYF7L/eggloo.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/4eeb6cf5-379e-4f85-8e60-de63e9f9dd52/cat+with+flowers.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620649761-PEV4A64TSHULFI3B8NOK/flowers.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/62a3e960-381c-469e-9b18-af4877d0ea43/ballerina+mouse.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620659304-GLHIG36VEQ5U3UQ09DY7/south-carolina.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/e6854750-b75d-47dd-9715-93a60a8b0be4/bull+frog.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620652057-V6Z5KJBIX1ZL2DS7VEJA/ice-cream.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/492ff12b-4144-42a0-b25b-55ecbc599a56/bunnies+with+baloons.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620659409-X66FF9A72KOAN6S0S246/macys.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/4af17d23-d976-4bbe-a14a-4d61cb06edae/mouse+on+mushroom.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620650975-JAQSI0EXANMDGB07L4NX/flower+garden.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/5f67b980-bf5a-4868-baa7-6aa11c5c3ba7/mushrooms.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620657108-RDNX2R79TMBKRLXNJXLI/rhode+island.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/aebea70a-4ab9-4dbe-8b3a-1e2f46d450d0/simple+cat.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620658994-TNTQQQJZRAX21WB3Z5DG/uws.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/785a611e-b9d6-403e-8e08-6c8eed827317/icecream.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620650171-179IKB9JU3GYDBOB01P0/gumball-machine.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/db502028-173d-4ebc-aaf2-7e871aace004/wild+flowers.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620652559-953KOKWENJXCJ90BABM9/museum.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/63493235-9041-4adc-8659-005136a07775/ghost.png photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620654278-0Q69KBG0GOH9KZ2HSLO8/new+york.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/a8a15163-e5ad-453f-8149-367c07e6dd1b/IMG_2073.jpg photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620683046-2RUYWS9M20QFNQX5WTWB/food-cart.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620649932-030BVO59429E7QEQ7U39/cyclone.JPG photography https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597620657026-WIAK5G0KXCAJS60F4KUX/uws-78.JPG photography https://www.crystalszabo.com/newsletter daily 0.75 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1598216432903-QI8T28HM4VHZUIE5UMWR/Screen+Shot+2020-08-23+at+5.00.10+PM.png newsletter - Strategy The goals for the redesigned newsletter: Promoting original content such as events, podcasts, and articles, and linking to them from the newsletter Increasing the ratio of content to advertisements to 90:10 Reducing banner ads and shifting to inline ads Designing a mobile-friendly layout (with fewer images on mobile) Updating the email template to a user-friendly format (instead of HTML) to allow staff to manage and update it daily, which reduced the need for vendor involvement Improving the design to have a minimalist and modern look, including custom icons. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1598215410719-72QLNW1LVPVEIPFX0T5J/GARP-newsletter.jpg newsletter - Original newsletter The weekly newsletter at GARP had an outdated look and feel and had too many internal banner ads. It also featured a lot of content that wasn't original to GARP. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1604697581046-1FZ5S9Y53W1W9AS8AN05/Email+newsletter+crystal+szabo.png newsletter https://www.crystalszabo.com/usertesting daily 0.75 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1599099224662-9HHS1YUFBR4ANL7KTS9J/Screen+Shot+2020-09-02+at+10.13.09+PM.png user-testing - First click testing The first click test involves presenting a user with an image of a homepage and asking them to complete a task such as 'Where would you click to find information about X on this website?' The clicks are then measured and patterns are identified based on how many users selected the correct call to action (CTA) and how easy or difficult they found the task. This helps us understand how users interact with the website and identify areas for improvement. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1599099773627-XQ2HLT5NS4B6SG1GPDY9/Screen+Shot+2020-09-02+at+10.19.31+PM.png user-testing - Visual preference test In this test, users were asked to choose their preferred group of images. This helps us determine which images to use on the newly designed site. It is best to keep the questions simple in preference tests like this. For example, users were asked to choose their preferred group of images and provide feedback on their choice with a 'why' question. Since art preferences can often be irrational or influenced by personal tastes, we looked for consistent, strong preferences or comments that emerged and limited the testing to three alternatives to make it easier for users to make a choice. Giving users more options tends to spread their responses and creates a less clear picture. https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1598457671160-72Z1BJ2R2ACK874WOEHU/Post-it-testing.jpeg user-testing - In-person image preference/desirability testing In this test, participants were asked to choose their preferred navigation menu layout. This was done to help determine the navigation menu layout for the newly engineered site. Participants were asked to choose between horizontal and vertical layouts and to provide feedback on their choice via a Post-It note with a 'why' question. To avoid any biases or preferences for the current site, a generic restaurant website was used as the visual image for the test. The results were analyzed by looking for consistent, strong preferences or comments that emerged around similar details and by limiting the testing to two alternatives to make it easier for users to make a choice. https://www.crystalszabo.com/pageredesign daily 0.75 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1599101104985-LQ5TX9NMCT4Z89OK309M/Screen+Shot+2020-09-02+at+10.44.40+PM.png page-redesign https://www.crystalszabo.com/microsite daily 0.75 2023-01-08 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1604696575289-35EYUI277Q55E2NWDP3N/-datastudio-google-com-reporting-43ed9c68-0be8-4127-8946-d7b13154f539-page-c2P1.png Climate microsite https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1597629084475-3QDC5IEYSZUQFK3I166Y/climate-site.jpg Climate microsite https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1604696171515-56ISBO3S4HQMUXJTS2MD/leadgen.jpg Climate microsite https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1604695593979-J8BMDOTGESTYGXM08NAI/climate-site.jpg Climate microsite https://www.crystalszabo.com/book-design daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654183846596-IHREFP2T7YJN3S1ITSE9/Experiment+Notebook.png Book design Experiment notebook https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654183878624-33F3ZJD77WA56PQ3GC6C/Sleepover+Activity+Cover.png Book design Sleepover activity book https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654183917247-VNMGYOYVBKVAJY09S3ZQ/NYC+coloring+book+cover.png Book design NYC coloring book https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654184052145-WA4W38A4VH0QKMEAZ893/vegetables+coloring.png Book design Vegetable coloring book https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654184091239-I6K13E36TRRBSKNFG9IK/UES+notebook.png Book design Upper West Side NYC notebook https://images.squarespace-cdn.com/content/v1/5f380a542e37055263fe1e57/1654184020256-G720HHSGEMYGCYBX0BNO/Halloween+Kids.png Book design Halloween notebook